The Clove Journey

I believe the most valuable clothing has a history and a future. The Clove journey begins not with a sketch, but with the material itself. We find the textile stories that are waiting to be told and give them a new form. This is not about consumption; it is about intentional design, a resourceful edit for a permanent wardrobe.

The label emerged out of a pure love for the process of creating clothing, and a desire to change the course that the fashion industry is currently following. A rebellious idea to create space for those who wish to wear something unique and individual, who like Cait also wish to help the planet.

“I spent a lot of time trying to come up with a name for the label that embodied my values. In the end, I went back to a little label on a jacket I had sewn for my mum five years prior, with a c and a heart. From C, with love… Clove. The start of Clove Label” - Cait.